Is your idea ahead of its time or is it overdue? Timing in business is critical. In fact very many successful business people put their success down to simply being in the right place at the right time.

So if your timing is right then you have a huge advantage, of course you also need to identify what the opportunity is and also how to best develop it. We will expand these areas in furute steps.

At this point you should consider what has led you to the current point. Consider how you conceived your idea, the environment that led you to it. Now consider what the business environment will be like in 5 years time. Ten years time.

Open a fresh page in your workbook and fill it with your thoughts about timing. Consider strengths and opportunities of current timing and also threats & weaknesses. It is important to identify all positive and negative items about timing. You may have addressed some of these in the previous step however because timing is so important it is necessary to have separate section that considers it.

As a separate matter on the subject of timing consider also the best time of the year to launch your idea. Remember that the development phase of the idea may be considerable. You should over state this and include some contingencies if development ir faster or slower than initially anticipated.

What events are coming up that you might be able to associate with either either formally or informally. These might help form a date for your launch. If they also match your ideal time of year for your launch you should note this.

In our next step we will walk you through how to put together a detailed specification for your web site. Lots of preparation at this stage will speed the development of the site. Detail is important. So if you are ready to get into it please now click here to continue.