Without careful consideration, some business relationships can be a little like going to jail. They are easier to get into than they are to get out of.

This process will firstly help you to determine if we qualify to work with you. The next step is to give us an idea if you qualify to work with us, at this time.

It may be the case that you need to do some more work before returning. In some cases this extra work results in you discovering that you do not need us and can do it all on your own. It's OK because we would prefer to discover this before we enter a formal agreement that will be costly to exit.

Of the very many partnering or venture capital proposals we receive each year, despite our desire to accept them all, we generally accept less than a few. While this is often because the proposal does not fit or is poorly thought out, often the concept is excessively complex. The clients that are most successful are those that we qualify correctly and are able to work with. If you make it through this process then there will be a positive outcome on launch day.

It is not enough to have a good idea, even a great idea, if the idea does not have a practical and preferably simple application.

Web sites in their simplest form are complicated things, so if you add a complicated process to it you increase its complexity exponentially. This then makes simplifying it for paying customers to understand a most important thing, and we do it every day.

In fact you could say our expertiese is fundamentally in making complicated things simple.

You may already have experienced this. Usually developers underestimate the time it will take them to build a web site, even if they are highly experienced. Things can sound simple up front however when the build starts unexpected complications occur. So why are time and cost blow outs the norm? You will dicsover how we deal with this as we progress.

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